2020 Game Changer
The sports nutrition industry is evolving at an unprecedented pace. Once a fragmented market for a small group of athletes, sports nutrition has become a thriving niche thanks to proactive regulatory efforts and an increasing interest in fitness and wellness.
This growing popularity has led to a dramatic increase in original and innovative products being released more and more frequently. Entries in this category must demonstrate that their product provides a novel service that changes the habits of sports nutrition consumers or organisations.
Judges will look at the success of your lobby campaign and will base their scores on your evidence to demonstrate:
- A legitimate consumer demand or need for the product
- Solid evidence to demonstrate an original product or idea that has never been seen before – this may include data to quantify any claims made
- A good range of examples of applications of the product
- Commercial success and engagement from your core target market/s. This may include numbers and examples of sales and applications that are available in the market.
- How your sports nutrition product is unique and stands out from the crowd