Best Sports Drink
Sports drinks have become a staple of the sport nutrition world, drifting into the mainstream drinks market, but their core aim remaining the same: to provide mental and physical stimulation
The judges will take into account effectiveness, branding, health-consciousness, compliance and sustainability when awarding the Best Sports Drink award. Drinks for use in fitness come in all sorts of shapes and sizes; we are looking for the drink that is a cut above the rest.
Judges will base their scores on your evidence to demonstrate:
- A legitimate consumer demand or need for the energy drink
- Solid evidence to demonstrate the success of the product – this may include data to quantify any performance or health claims made
- A good range of examples of applications of the product in context
- Commercial success and engagement from your core target market/s. This may include numbers and examples of sales and applications that are available in the market.
- How your energy drink is unique and stands out from the crowd.