European Specialist Sports Nutrition Awards

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Best Sports Nutrition Ad

Advertisements are a key tool to communicate to consumers. This is no different for sports nutrition companies. It is becoming more and more challenging to create ads that stand out from the rest and to ensure that one connects with the target audience and creates a need or desire to purchase a product.

Entries for this category must demonstrate how a product can be promoted in a creative and memorable manner, while ensuring that consumers are well informed on the benefits of the product and whom the advertisement is targeting.

Criteria

Judges will look at your sports nutrition ad and will base their scores on your evidence to demonstrate:

  • A legitimate consumer demand or need for the product advertised
  • Solid evidence to demonstrate a successful advertising campaign – this may include statistics giving insight into the reach, engagement and impact of the ad
  • Commercial success and engagement from the targeted market. This may include numbers and examples of sales and applications after the ad was released.
  • How your sports nutrition ad is unique and stands out from the crowd
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