Best Sports Nutrition Ingredient
Without ingredients, sports nutrition products wouldn’t be produced or manufactured at all. The ingredients make up the fundamental beginnings of an incredible journey that takes a sports nutrition product from the drawing board to the consumer.
Best Sports Nutrition Ingredient celebrates the best ingredients dedicated to enhancing performance, boosting recovery, or aiding endurance.
All ingredients specifically designed for and marketed with sports nutrition applications in mind are eligible for entry into this award. From high-end nutrient combinations aimed at elite athletes through to solutions for on the go consumers looking to get healthy, this award celebrates ingredients designed to meet the specific demands of the sports and active nutrition category.
Judges will look at how your ingredient meets a specific consumer or sports nutritional performance need and will base their scores on your evidence to demonstrate:
- A consumer demand, performance problem or athletic requirement
- Solid evidence to demonstrate a unique nutritional solution to this need or problem using your ingredient – including evidence to back up any performance or health claims made
- Commercial success and engagement from your target market in the industry
- What makes your sports nutrition ingredient stands out from the rest