European Specialist Sports Nutrition Awards


Best Targeted Sports Nutrition Product

The sports nutrition market is no longer catered only to body builders and athletes. Consumers of all sizes, ages and from diverse backgrounds need to be taken into account by brands and companies, and many products are specifically targeted to these groups. 

Entries for this category must demonstrate how their product responds to the specific  needs of a certain demographic, while taking into account this consumers group’s health and exercising objectives. Entries are encouraged to provide supporting materials to back their claims.


Judges will look at your efforts to target your product to the elderly and will base their scores on your evidence to demonstrate:

  • A legitimate consumer demand or need for the a specific demographic
  • Solid evidence to demonstrate a successful solution to this need or problem – this may include data to quantify any performance or health claims made
  • A good range of examples of applications of the product
  • Commercial success and engagement from the chosen market. This may include numbers and examples of sales and applications that are available in the market.
  • How your sports nutrition product is unique and stands out from the crowd