European Specialist Sports Nutrition Awards


Most Exciting Partnership

Partnerships are a vital part of the sports nutrition industry, from partnerships between brands, products, events and clubs.

The Most Exciting Partnership award is designed to celebrate a collaboration between two or more associations in the sports nutrition, demonstrating the unity of the sector, in an industry where the key to success is collaboration. ESSNA, a trade association made up of sports nutrition organisations, feels very strongly that the most effective results come from working together.


Judges will look at your partnerships and will base their scores on your evidence to demonstrate:

  • A legitimate partnership between two or more organisations in the sports nutrition sector
  • Solid evidence to demonstrate the success of the partnership – this may include data, particularly with regards to events partnerships, or social media engagement and expansion
  • Commercial success and engagement of the partnership from your core target market/s. This may include numbers and examples of new consumers and customers as a result of the partnership
  • How the partnership will transform and grow in the coming months and years.