Most Innovative Idea
The sports nutrition landscape is fast-evolving and sports nutrition companies are required to effectively respond to the developing needs and desires of their consumers as well as evolving scientific intelligence.
Entries for this category must demonstrate how their companies provide products that, for example, improve metabolism, weight management, cognition, energy and muscle strength and/or recovery in a greener, healthier and more effective way, while responding to fitness and diet trends and cultures. Entries are encouraged to provide supporting materials to back their claims.
Judges will look at how innovative your product is and will base their scores on your evidence to demonstrate:
- A legitimate consumer demand or need for the product
- Solid evidence to demonstrate an innovative and credible solution to this need or problem – this may include data to quantify any performance or health claims made
- A good range of examples of applications of the product
- Commercial success and engagement from your core target market/s. This may include numbers and examples of sales and applications that are available in the market.
- How your sports nutrition product is unique and stands out from the crowd in its innovation