Pre–workout is a dietary supplement used by athletes and weightlifters to enhance athletic performance. It is taken to increase endurance, energy, and focus during a workout and is an important part of the sports nutrition process.
The Pre-Workout Product trophy will be awarded to the product with specific benefits, include reducing muscle breakdown, increasing blood flow, enhancing mental focus as well as providing the energy required to ensure you can train at your best, ensuring maximum opportunity for muscle growth after every training session.
Judges will base their scores on your evidence to demonstrate:
- A legitimate consumer demand or need for the product
- Solid evidence to demonstrate the success of the pre-workout product – this may include data to quantify any performance or health claims made
- A good range of examples of applications of the product
- Commercial success and engagement from your core target market/s. This may include numbers and examples of sales and applications that are available in the market.
- How your pre-workout product is unique and stands out from the crowd.